social media specialist & content strategist with four years deciding what content should be created, who it's for and how it moves the business — across instagram, tiktok, linkedin, snapchat, facebook and x.
defining content pillars, audience targeting, platform mix and growth direction per brand.
monthly editorial plans across instagram, tiktok, linkedin — built around campaigns, seasons and launches.
end-to-end launches — teaser strategy, influencer plans, paid + organic mix and post-launch review.
writing the brief, directing videographers, designers and editors, approving the final cut.
tone of voice, reply guidelines and quality standards teams follow across channels.
reach, engagement, growth, conversions — and the recommendation that lands next month's plan.